Despite federal fees on international tourists visiting the Grand Canyon and rising fuel costs the Town of Tusayan’s marketing efforts to bring more visitors to the area are making a big difference.

A tourism report presented to the Tusayan Town Council  May 12th shows that trips to the area spiked to 82,400 in March (almost triple February's numbers). Most visitors stayed for about 1.6 nights.

The $5,000 "Datafy" Campaign targeted people who visited other national parks but skipped the Grand Canyon . For every $1 spent, it brought back $1.92 in estimated value.

The $20,000 "Orange142" Campaign ended on April 30th, getting over 1.3 million views and 16,795 clicks. A video ad aimed only at people in Arizona was highly successful, getting over 9,000 full views. An online program in France helped travel agents learn about Tusayan so they can sell trips locally. 15 more agents finished the training in April.



Tusayan hosted five groups of travel professionals, podcasters, and internet influencers from the US, UK, Canada (pictured above), Switzerland, and global markets to show off local hotels and tours.

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